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Selected works Archive · 11 / 11 Back to beginning
Proposed Al Jawahar restaurant facade in burgundy and gold, framing a monochrome view of the original dining room

Archive project · Brand identity

Al Jawahar

Reframing an Old Delhi landmark through warmth, heritage and the evening sun.
View the identity

01 / Project note

A familiar name,
made warmer.

Established in 1948 near Jama Masjid, Al Jawahar is part of Old Delhi’s culinary memory. The proposed identity retains that sense of history while giving the restaurant a more coherent, welcoming visual presence.

Discipline
Brand identity
Scope
Logo, colour and facade direction
Character
Heritage, warmth, hospitality

02 / Original presentation

Identity boards.

Al Jawahar history and context board with a framed view of the redesigned facade
02History + context
Final Al Jawahar wordmark in gold over a burgundy dining-room texture
03Final wordmark
Board showing the logo exploration process and multiple Al Jawahar wordmark directions
04Logo exploration
Final Al Jawahar logo and compact AJR logomark shown side by side
05Logo + logomark
Brand rationale board explaining the typography, orange sun and gold accent
06Identity rationale
Al Jawahar colour palette in burgundy, teal, gold and blush with AJR logomark applications
07Colour system
Back to the beginning · 01 / 11 STARRI Open the night